The Lumineers - Q (Magazine Advert Analysis)

The magazine article shows the band, The Lumineers, sat down on what looks like living room chairs. This gives me the impression that they’re in a homely environment. In addition to this, the way the characters have been placed or arranged if very stereotypical to see. The main singer is placed in the centre as he is the star image so it’s easier for fans to recognise the poster and what it’s about. The other members of the band are usually randomly arranged around the singer.

The characters have all been dressed in smart/casual clothing with the ties, braces, shirts and hats. This shows sophistication within the band as well as the fact they’re quite ‘chilled’.  Many artists tend to make eye contact or direct address with the audience as a way to influence people into buying it, however, The Lumineers aren't even facing the camera which could suggest that they’re not like other bands and that they don’t want to, in a way, force people into buying it.

What’s iconic about this poster is mainly to do with the text and what’s been said on it. For example, the main text that draws readers in is the large font/title saying “THE LUMINEERS” which immediately draws in attention for the public and fans. This is so it’s easier for people to recognise the artists being advertised. In addition to this, the most popular songs such as “Ho Hey” are also enlarged against the other text to make them stand out. This is iconic for the band as these song titles that are enlarged is what made them a success.

Some technical elements have made an influence on the band’s poster. For example, the lighting coming from behind the band would usually create a silhouette of the subjects, however, the white balance has been adjusted so that that the light behind is bright enough but not bright enough to create silhouette; it’s been carefully composed and thought about. As well as this, the photo has been taken in line with the band and at an angle that’s straight on. The poster uses a consistent font throughout the poster so that the poster doesn't look messy or disorganised.